Jim Kerkhoff received his Bachelors Bachelor of Music in Music Theory/Composition at the University of Nebraska at Omaha and Master of Music in Music Theory/ Composition from the University of Texas at Austin. He directed information, media and instructional technology for the College of Fine Arts at The University of Texas at Austin. With an extensive background in television broadcast, electronic music, the recording industry and classical piano, he fits neatly between technology and the arts. He finds the spaces where technologies connect with creativity and developed his own use of online media. He has taught electronic music, composition, sound design and recording. In the fall of 2014, he introduced The Entrepreneurial Artist, a new course designed show how the arts are transformed by new technologies. The course covers practical strategies to make use of the Cloud, Social Media and Mobile Technologies to explore, produce and promote artistic work.