Jim Kerkhoff


Twitter: @EntreArtist

Web: (Links to an external site.)

Office Hours (DFA 2.4), Tuesday – Thursday, 12:30 to 1:30 pm, or by appointment. Skype is available during office hours or by appointment.


The Entrepreneurial Artist is designed to help you understand and use the Cloud, Social Media and Mobile technologies to make and promote your work to online audiences.

There has never been a better time to be an artist — but only if your creative endeavors can rise above the noise of other media. Innovation, rivaling the importance of the Gutenberg printing press in the 15th century, is changing artists and the media they produce.  Old business models are giving way to Internet-based strategies.  Online opportunities bypass corporate media while connecting artists and their audiences.

The Entrepreneurial Artist will include:

  • How the arts are transformed by new technologies, network effects and social media
  • A historical perspective of major technology milestones that transformed industries.
  • Business case studies of online artists.


Upon successful completion of the course the student will be able to:

  • Use low-cost media production tools to create and promote artistic work
  • Develop practical strategies for leveraging the Web to self-publish
  • Create a business model
  • Create and monitor an online presence
  • Reach an audience to sustain a venture and create profit.


Students will be graded on attendance, class participation including quizzes, and a variety of media assignments. A final project consisting of a venture plan including the creation of an online presence will be required.

  • Attendance and class participation: 33%
  • Weekly projects: 33%
  • Final project: 33%

Determining Your Course Grade:

As shown above, Attendance and class participation, Weekly projects and the Final project will each account for 1/3 of the total course credit, from which the grade equivalency will be determined:

93-100% A
 90-92% A-
 87-89% B+
 83-86% B
 80-82% B-
 77-79% C+
 73-76% C
 70-72% C-
 66-69% D+
63-65% D
60-62% D-
0-59% F


Religious Holy Days: By UT Austin policy, you must notify Prof. Kerkhoff of your pending absence at least fourteen days prior to the date of observance of a religious holy day.  If you must miss a class, an examination, a work assignment, or a project in order to observe a religious holy day, you will be given an opportunity to complete the missed work within a reasonable time after the absence.

Excused Absences: You will be given attendance/participation credit for any session that you miss that is documented by a medical doctor’s statement, or a statement from a UT faculty member about an ensemble or other organization’s off-campus commitment.  NO OTHER ABSENCES WILL BE EXCUSED.

Academic Integrity and Scholastic Dishonesty: Students who violate University rules on scholastic dishonesty (including cheating on tests, plagiarism on written assignments, etc) are subject to disciplinary penalties, including the possibility of failure in the course and/or dismissal from the University.  Since such dishonesty harms the individual, all students, and the integrity of the University, policies on scholastic dishonesty will be strictly enforced.  It is each and every student’s responsibility to be familiar with the University rules and guidelines on academic integrity and scholastic dishonesty, which are posted at (Links to an external site.)

The University of Texas at Austin provides upon request appropriate academic accommodations for qualified students with disabilities. For more information, contact Services for Students with Disabilities at (512) 471-6259, VP: 1-512-410-6644, (Links to an external site.) or email <>.