In his article “The Last Social Blogging Guide You Will Ever Need“, Mike Elgan provides the clearest description of social blogging I have yet seen. Based on another idea by Dave Winer that a social blog is the “unedited voice of a person“, Mike suggests that many popular blogs today are really mission or editorially-driven publishing. Rather than seeking the joy of personal exploration or human contact, they are intent on attracting followers or driving business. Not bad things, but different than the engaging process of getting to know an individual. He also suggests that writing about experiences, what you are thinking, or what you have made are good blog subjects. Recommended reading for anyone who is looking for another approach to blogging.