Mobile and cloud technologies represent a great opportunity for the modern artist. They inspire entrepreneurial activity and social change not seen since the introduction of the Gutenberg printing press in the 15th century. These influences have inspired the creation of a new course for the College of Fine Arts, The Entrepreneurial Artist.
The Entrepreneurial Artist will explore the new creatives’ landscape. It is a Fine Arts upper division course, and strikes a balance that serves all creatives, no matter what their home discipline. The course will include:
- How the arts are transformed by new technologies, network effects and social media
- A historical perspective of major technology milestones that transformed industries.
- Business case studies of online artists.
Students who complete the course will be able to:
- Use low-cost media production tools to create and promote artistic work
- Develop practical strategies for leveraging the Web to self-publish
- Create a business model
- Create and monitor an online presence
- Reach an audience to sustain a venture and create profit.
Creatives have taken advantage of new technologies in every generation. What is new is the speed and depth of change the Internet and mobile technologies are introducing into our society. They allow individuals to compete on the world stage without the interference of the former mass media gatekeepers. As the economies of scarcity give way to art as a commodity, the experience of producing and consuming art becomes more valuable. The ability to engage an audience using almost zero-cost tools is having a profound effect on the arts. As the process accelerates, those who leverage the new economy will be most likely to succeed.